BRAND DESIGN & DEVELOPMENT

Below is an assortment of Brand design and development work for a variety of clients to further highlight the range of projects that come across my desk.


Surf + Sky TM, The water conscious apparel brand is my side-project with a do-good purpose, to help clean up and care for our Great Lakes and the smaller ones too. Combining casual comfort clothing, artist made visuals, a designer aesthetic and a passion for H2O. It’s a lofty goal in progress! 

 

An update to “Mad Monkey” Apparel and Products logo in Calgary, Canada. This new logo utilizes the original design while giving it a Canadian focused uplift that matches today’s Canada Strong movement.

 

Splatz TM for Worxtoys inc. / Brand, Product, Package and Marketing Design
The goal was to create a brand that had as much movement and vibrancy as the product, while also aiming for exciting readability on packages and advertising. Goal achieved!

 

ClearWater Farm, created by the Ontario Water Centre is Lake Simcoe / Georgina’s community driven farm project that teaches people the benefits of farming in renewable ways. I am proud to have worked on many brand development projects since its launch.

 

BoPo (Brush On, Peel Off Nail Polish) / Brand, Product, Package and Marketing Design
Designed and developed new branding for BoPo, the non-toxic nail polish including a full catalog line of themed BoPo activity packs which were produced and sold across the globe.
See the full line-up here: BoPo 2020 Activity Pack Presentation PDF

 

Disceez TM for WorxToys Inc. / Brand, Product, Package and Marketing Design
Developed the brand and full line of Disceez flex-safe products including Hyper-flex 8″, Pizza Disc, Donut Disc, and 48 individual graphic discs, produced and sold across the globe.

 

2015 Caillou Softline Boys Gilbert
2015 Caillou Softline Play

“Caillou” Softline Product Design Concepts for DHX Media

 

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Icon Illustration Design

“How2iDo” TM Brand Design, Package & Product Icon Designs for the Wedding Planning Game

 

KWA Appliances, a brand design update that could matched the high-end products that they feature. www.kwaappliances.com

ED-TECH & EDUCATION BRANDS


I am proud to say that over the past decade I’ve been Developing, Designing and Directing Brands and Projects for the Education landscape – from establishing Brand Guides, Creating Marketing Ad Campaigns and Signage Programs to Developing Promotional Products and Marketing Materias, most of these Brands required a 360˚ approach to development.

FOR PROFIT BUSINESSES INCLUDE:
• FuelingBrains – An ed-tech company focused on bringing brain development to early learning classrooms.
• FuelingBrains Academy – Early learning brick & mortar daycares that serve childcare deserts in Canada.
• Ready Set Grow – A brain development magnet program that is spreading across the US School Districts.
• FuelingBrains Ed Services – A Special Services Unit attached to Fueling Brains Academy.
• Nuturing Minds – A brain development program aimed at catching kids up.

NON-PROFIT BUSINESSES INCLUDE:
• ClearWater Farm – A Community Centred Farm, created by OWC to educate the public on responsible farming and food appreciation.
• Ontario Water Centre – A Community Centred organization that promotes responsible water use.
• ReWilding – A major initiative focused on the Lake Simcoe watershed.


FUELINGBRAINS ACADEMY – EARLY LEARNING DAYCARES


FUELINGBRAINS – AN ED-TECH COMPANY


READY-SET-GROW! – A EARLY LEARNING BRAIN DEVELOPMENT PROGRAM

ILLUSTRATION

Drawing, painting & digital illustration continues to be a life long passion of mine, whether creating for my own enjoyment or as contracted content for a project, the act of image making is a constant source of joy for me with sometimes surprising results. Below is a compilation of illustrations created for a variety of projects and clients.

2 Page Spread from “Party Animals” – Children’s Book in Development (Ink & Digital Colour)
©DerykOuseley, 2026

“Cuddle Puddle” Commission (Ink & Watercolour)
©DerykOuseley, 2026

“DogWalker” Commissioned Advertising Image (Ink & Watercolour) & “Generations” Self-Directed (Ink, Gouache and Collage)
©DerykOuseley, 2026

“Veggie Riddles” Commissioned Series of Posters for the ClearWater Farm On-site Community Kitchen
©DerykOuseley, 2026

“S.O.S.” Product Designs for Threadless (POD) (Ink & Digital Colour)
©DerykOuseley, 2026

“The Sweeties” The Sweet Series Product Designs (Ink & Digital Colour)
©DerykOuseley, 2026

“Sweet Beans” The Sweet Series Product Designs (Ink & Digital Colour)
©DerykOuseley, 2026

The Sweet Series Product Designs for Society6 (POD)
©DerykOuseley, 2026

“Kids” Self-directed Promotional Images (Ink & Gouache)
©DerykOuseley, 2026

Assorted Animals – Self-directed Promotional Images (Gouache & Fabric Collage)
©DerykOuseley, 2026

“Cat Woman” & “Wonder Woman”  Commissioned Posters (Ink & Digital Colour)
©DerykOuseley, 2026

“World of Pia” Online Interactive Children’s Stories (Ink & Digital Colour/ Collage), (Client: Emerging Methods)
©DerykOuseley, 2026

Critters Spider Cartoon for “Do Fish Fart?” Children’s Book (Ink & Digital Colour), (Client: Ontario Water Centre/ LOL)
©DerykOuseley, 2026

Turtle Illustration for “Do Fish Fart?” Children’s Book (Ink & Digital Colouring), (Client: Ontario Water Centre/ LOL)
©DerykOuseley, 2026

Illustrative Breakdown of Bone for a Children’s Learning Book (Client: Firefly Books)
©DerykOuseley, 2026

Instructional Diagram Showing the Correct Method to Wash Hands (Client: Digital Learning/ Baybridge)
©DerykOuseley, 2026